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Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.smithe.com (the “Site”).

How We Collect Personal Information

Directly. We collect the following categories and types of personal information from you Directly when you:

  • Register for an account.
  • Purchase products or services through our Site
  • Sign up to receive promotional communications
  • Request a sample.
  • Join a loyalty, rewards or similar program or club.
  • Participate in one of our promotional sweepstakes, contests, surveys, or focus groups.
  • Use the Ratings & Reviews or related services and features.
  • Submit a request to our Consumer Service team.
  • Interact with our social media pages.

Automatically. We collect the following categories and types of personal information from you Automatically when you:

  • Visit and navigate our Site on any device.
  • Click on sponsored links or third-party advertisements. We may also collect personal information about you over time and across different websites, apps and devices when you use our Site, using tracking technologies such as cookies, pixels., APIs and mobile software development kits (SDKs) and we may use third party services to collect this personal information when you use our Site.

For more information about our use of cookies and other tracking technologies to collect personal information about you automatically, please refer to the section called “Interest-Based Advertising” below.

From Third Parties. We may receive personal information about you from other sources. For example, this may include receiving personal information from:

  • Our business partners, including online advertising networks and analytics vendors.
  • Social media sites. The information we receive from these social media sites is dependent upon the social media site’s policies and your settings on that site.

What Information We Collect

  • Contact Information: we collect your first and last name, mailing address, email address and phone number, username and password;
  • Other identifying information: we collect IP address, social media usernames, digital signature, online and advertising identifiers, passwords, and other security information for access;
  • Product Information: we collect information on what products you have purchased from us, photos and screenshots of your home spaces and designs or what you have viewed on the Site;
  • Financial Information: we collect credit card, debit card and bank account information.
  • Internet or other electronic activity: we collect your browsing and click history, your IP address and device ID, online identifiers, keystrokes, mobile identifiers information, time zone and other online activity information including that which shows how you navigate and which elements of our services you use the most;
  • Customer Service Information: when you interact with our chat bot or through customer service, we collect your personal information listed above.
  • Demographic and Profiling Information: we collect age, gender and other demographic characteristics to better serve your more relevant advertisements.

How We Use the Information We Collect

We may use your personal information for the following purposes:

Transactional Purposes:

  • To receive, process, confirm, send and track your order, design services or registration;
  • Obtain a digital signature for order authorization and acceptance of our terms of use, privacy policy and sales contract terms
  • Communicate with you about your order, design services, or registration;
  • Process any registration you make to one of our services; and
  • Maintain your “Favorites” list on the Site.

Personalization: To personalize and enhance your experience on our Site, including providing tailored content, recommendations, and advertisements based on your preferences.

Analytics and Performance: To analyze and understand how users interact with our website, such as to understand the user journey, monitor and improve our services, and develop new features.

Electronic Activity or other Geolocation Data to:

  • Inform you of our new products services and offers through electronic communication, including through email or text messages.
  • Provide you with targeted advertising;
  • Create segments and profiles of you to better understand your interests, behavior and preferences for advertising purposes; and
  • Run contests, promotions and sweepstakes.

Interest-Based Advertising: To engage in interest-based advertising using personal information gathered across multiple websites, devices, or other platforms to serve you relevant advertising on our Sites or on other sites, services and mobile applications or on other devices you may use.

Maintenance and Improvement of Services and Site: We use your contact information, commercial information and internet activity and browsing history to:

  • Provide and maintain our design services;
  • Process and maintain functionality of our website, including our live chat or customer review features;
  • Handle your customer service requests; and
  • Assist us with diagnosing any technical and administer our stores and Site.

Communication: Communicating with you to fulfill or meet the reason you provided the information; for example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.

Security and Fraud purposes: We may use your personal information to protect our Site and customers from fraud, identify theft, security incidents.

Aggregated or deidentified data: We may aggregate your personal information to better provide our services and products to you.

Legal Purposes: In certain instances we may use and/or disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to us, or to others. We may also disclose your contact information when we believe the law or legal process requires it.

Marketing Purposes: We use your contact information, commercial information we collect automatically certain information about your device, including information about your web browser, IP address, time zone, and through cookies and other digital trackers.

  • We use “cookies” or other digital trackers that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • we use Google Analytics on our Site to collect usage data, to analyze how users use the Site and to provide advertisements to you on other website. For more information on how to opt out of having your information used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout/
  • We use “log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • If you access our Site from a social media platform (e.g., Pinterest, Instagram, Facebook) we may receive information about you from such site, in accordance with that social media platform’s privacy policy and/or terms of use.
  • Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

Who We Share Your Personal Information With

Our Service Providers: We may contract with companies or persons to provide certain business services including credit card processing, shipping, data analysis and management, or marketing/advertising services. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services.

Law Enforcement: Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

SMS/Text Communications: Personal phone numbers and SMS consent will not be shared with third parties for SMS purposes, but is used strictly by us for communication purposes. By submitting forms with your phone number, you consent to receive communication and/or text messages from Walter E. Smithe Furniture & Design. Msg & data rates may apply. Unsubscribe at any time by replying STOP or clicking the unsubscribe link.

Interest-Based Advertising: We engage in interest-based advertising to deliver online advertising that may be more relevant to your interests. We permit third party online advertising networks, social media companies, and other third party services to collect information about your use of our websites over time so that they may play or display ads on our Site, on other websites, apps, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third-party advertising partners to help identify you across devices or serve you ads on social media sites you may use. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.

Do Not Track Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights & Choices

If you are a resident of Indiana, Florida and Illinois and you may have certain privacy rights under the applicable privacy laws in your state (“State Privacy Laws”). This section describes those rights and how you can exercise them with us.

Privacy Rights Requests: Right to Know, Right to Deletion and Right to Correct.

  • You can request what personal information we have collected, used, disclosed, and sold about you
  • You can also request that we delete your personal information.
  • You may also request that we correct certain inaccurate information that we have about you.

To submit a request to know, request to correct or a request to delete, please email us anytime at contactus@smithe.com. You can reach us by phone at 630-285-8000 (Monday through Friday, 8 a.m. -7 p.m. CST). We may need to verify your identity before processing most requests, which may require us to obtain additional personal information from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with a Privacy Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances. In order to designate an authorized agent to act on your behalf you must provide the authorized agent with written permission to do so, and your authorized agent must submit that written proof at the time they make the request on your behalf. We will maintain a record of your request to know or request to delete. In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.

Right to Opt Out of Sale or Sharing/Using Your Personal Information for Targeted Advertising: As is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third-party businesses to collect personal information directly from your browser or device through cookies or similar online tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, geolocation data, commercial information, and inferences or consumer profiles generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this information for the purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell or share that information to other businesses for advertising and other purposes. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

  • EMAIL/DIRECT MAIL/PHONE – send an email to ContactUs@smithe.com with subject “Opt Out” and list all marketing communications you no longer wish to receive.
  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

We do not “sell” or “share” Sensitive Personal Information (as defined under State Privacy Laws).